Dining

67% of our readers dine out twice a week

Health

61% have gym/club membership

Vacation/Travel

2 times yearly

Cinema

Attend 2.2 times monthly

Live Theater /Entertainment

Attend 4.5 times a year

Have Pets

45%

Vote

85%

CONSUMER PLANNING – NEXT 12 MONTHS

Major Home Improvements 69%
Stock & Mutual Fund Purchases 86%

WEEKLY COMMUNITY NEWSPAPER READERS
reach an exclusive audience that daily newspapers do not*

UNIQUE AUDIENCE: 49% of New Yorkers report they do not read a daily newspaper.Weekly community newspapers reach 47% of New Yorkers who did not read a daily newspaper on the previous day.

RETENTION: In 86% of the households that receive a weekly community newspaper, the newspaper is read.

HIGH REFERENCE RATE: Almost half of weekly community newspaper readers (45%) keep each issue of the newspaper in their home until the next issue arrives, referring to each issue twice on average.