OLDER PRESS

 

New York Post - Page Six
March 14, 2006
by Cindy Adams
My thanks... Isaac Mizrahi for his Avenue Q&A, and Cosmo editor John Searles, Harper's Bazaar publisher Valerie Salembier for spotlighting "Living a Dog's Life" in their current issues.

TOP

New York Post - Page Six
March 14, 2006
by Liz Smith
PEGGY SIEGAL is the famous movie press agent and a fixture of New York life. Now she appears in two guises in the coming April issue of Avenue magazine. Peggy is both a fashion plate, describing the various outfits she wore over the Academy Awards weekend in L.A., and she is a reporter, covering the many parties she attended over that tempestuous time. (Photographs accompanying this diary are excellent and in a class by themselves.)

TOP

Crain's
New York, New York
January 16, 2006
"Parental Guidance in glossy form"
Upscale New York parents, get ready for more reading material. Manhattan Media, publisher of Avenue magazine and local freebie West Side Spirit, is relaunching monthly giveaway New York Family as a high-end glossy at the end of January.
The publisher, which bought the 18-year-old title last fall, is upgrading the paper stock and color production to help attract some of the luxury advertisers appearing in Avenue. Distribution will follow the Avenue model, with drops in about 1,000 doorman buildings in the most affluent Manhattan ZIP codes. Circulation will total about 25,000 copies.
"The magazine will have more of an attitude and edge than traditional parenting publications have," promises Manhattan Media President Tom Allon. "Upscale, active, sophisticated parents need their own publication."

TOP

New York Times
Coffee and Eggs, Movers and Shakers
June 5, 2005
By DIANE CARDWELL
It is 8 a.m. in the lobby restaurant at the Regency Hotel, and the usual collection of business executives, lobbyists, consultants and politicians are already arrayed around the room.
Later, Dominick Dunne, the chronicler of fame and misfortune, will swan in for a leisurely breakfast at a coveted window table to read Avenue magazine by himself.
Los Angeles may have its Peninsula in Beverly Hills and Washington its Hay-Adams, among others. But in New York, the unrivaled spot for power and money to meet over morning coffee is 540 Park, and with campaign season in full swing, the mix there is as intense as ever.
The room has its own circadian rhythms. At 7 a.m., said Rae Bianco, who manages the flow of personalities and egos, the restaurant attracts a Wall Street crowd picking over $17 omelets. By 8 a.m., the finance tycoons have largely been replaced by advertising and media types, who are also joined by real estate moguls, executives with nonprofit groups, lobbyists and, as always, politicians looking for money and support.
Over the years, the crowd may have changed, but the focus of the breakfast chatter has often remained the same: New York City and its future.

TOP

New York Times Business Day
March 7, 2005
A Flood of Magazines for Those Awash in Cash
By KATHARINE Q. SEELYE
In an ever more fragmented media world, the rich are becoming their own niche. They may be diverse connoisseurs of fashion, yachting or jewelry, but they share one important trait: a seemingly bottomless supply of disposable income.
Magazines that cater to the affluent are not new. Avenue, which serves Manhattan's Upper East Side, began in 1976.
Luxury magazines do not chase a broad market. Many of them are distributed by "controlled circulation" - readers neither subscribe nor pay for their copies. . . . [M]any advertisers look for smaller titles where they can pay less and reach people who are likely to buy their products, rather than buy expensive ads in large publications that reach wider but less specific audiences.
Henri Barguirdjian, chief executive officer of Graff, the diamond merchant who recently sold Donald Trump a 15-carat, $1.5 million engagement ring, said a small magazine like Avenue was a welcome outlet. The free magazine, which is dropped in high-end buildings on Manhattan's Upper East Side, goes to 52,500 people.
"It's a small number, but it's almost 100 percent potential clients," he said. "It's very cost-efficient. A page in Avenue . . . is infinitely cheaper than in the major magazines."

TOP